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How we perceive Creativity
Creativity is needed for innovation when rational thinking is not enough.
Successful creative thinking follows a pattern of ...
  • Defining the problem & objectives
  • Selecting appropriate tools, such as Edward de Bono's Six Thinking Hats®
  • Gathering information
  • Generating ideas
  • Making decisions
  • Taking actions
Creativity in action ...
  • Requires people with talents, knowledge & skills
  • ... working as a team
  • ... influenced by drivers (or blockers) of motivation, mindset & mood
  • Blends rational & emotional thinking as appropriately for the objectives
  • Uses patterns to stimulate lines of thought that lead to the expression of ideas
  • Uses divergent or convergent thinking as diversity or focus are needed
News bulletins
"Creativity is the marriage of logic and imagination."
[Michael Gelb]
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